Key Responsibilities
- Owns the creation, execution, and performance optimization of the digital content strategy for Client’s DTC channel, with primary focus on Homepage, Landing Pages, and Blog content.
- Lead the content ideation, creation, and deployment of Homepage and Landing Pages, including hero messaging, modules, and supporting content.
- Partner with eCommerce, Creative, and UX teams to ensure high‑impact, conversion‑driven layouts.
- Continuously optimize content based on performance, seasonality, launches, and commercial priorities.
- Ensure consistency of tone of voice, visual standards, and storytelling across all DTC touchpoints.
- Independently manage the Amazon and Client’s key online retailers' properties with complete autonomy and provide content expertise.
- Develops & executes content strategies and campaigns aligned with brand objectives, target audience and channel specificities.
- Demonstrates exceptional expertise in tailoring content to meet the unique needs of Amazon and business goals & priorities.
- Manages & briefs content/SEO vendors enabling X-brand learnings for higher efficiency.
- Explore, identify, and recommend emerging platforms to foster innovation.
- Organize frequent catch ups with the cross-functional teams to collect, review, and upload digital content to Amazon properties, adhering to brand guidelines and specifications.
- Partner with the brand teams to get the right content for Client’s digital channels product pages and Brand stores that drive higher conversion rates & user engagement.
- Ensure accuracy, completeness, and proper formatting of all uploaded content, including text, images, videos, and product information.
- Implement in-platform SEO techniques to optimize content visibility and searchability within retailer platforms.
- Define & advise on relevant keywords, meta descriptions, and other SEO best practices to enhance content discoverability.
- Understands the digital content ecosystem and is able to work on the retail/Brand sites/DTC platforms.
- Work with the wider content team to populate the high-level content calendar and provide visibility to internal stakeholders in terms of content updates on Amazon and Client’s Digital channels.
- Conduct regular audits to ensure content quality, consistency, and adherence to brand messaging and standards.
- Identify and rectify any errors, inconsistencies, or discrepancies in uploaded content.
- Track and analyze content performance metrics, comparing the impact before and after content updates.
- Use data insights to report regularly on content effectiveness, engagement levels, and conversion rates.
- Stay abreast of the latest developments in content marketing at retail & project management tools.
Experience/Technical Skills
- University degree (Economics, Business, Marketing or equivalent)
- 1+ years’ experience in digital content marketing
- Proven experience in successfully managing content projects
- Strong understanding and experience of B2C channels, especially Amazon, DTC, retail platforms, and Shopify
- Minimum 1 year of hands-on experience working on Amazon B2C/retail content
- Experience creating and managing content briefs
- Good understanding of how retail content works across multiple digital channels
- Strong working knowledge of SEO
- UX/UI knowledge is beneficial
- Exposure to the EMEA region and familiarity with diverse markets and cultures is beneficial
- Project management skills in a matrix organization are a plus
- Familiarity with creative platforms such as Figma is a plus
- Strong MS Office knowledge
- Fluent in English (spoken and written) – C1 minimum
- Any other European language is an asset
Competencies
- Results Orientation
- Collaboration / Teamwork
- Problem Solving and Decision Making
- Strong Communication Skills
- Functional / Technical Expertise
- Stakeholder Management
- Attention to Detail
- Adaptability and Continuous Improvement
What we offer:
- Competitive salary
- Remote working model, with the ability to travel to the office at your own expense during client visits
- Standard working hours (Monday–Friday; bank holidays off)
- Monthly transportation/internet allowance in addition to the base salary
- Bonus for important life events
- Additional medical plan: health and dental care
- Life and Disability insurance
- Sport Card (co-financed by the employer)
- Discounts on various goods and services
- 5 additional days for educational purposes
Please note that this opening is available for applicants from Bulgaria only.