Digital Content Specialist

Key Responsibilities

• Owns the creation, execution, and performance optimization of the digital content strategy for Client’s DTC channel, with primary focus on Homepage, Landing Pages, and Blog content.
• Lead the content ideation, creation, and deployment of Homepage and Landing Pages, including hero messaging, modules, and supporting content.
• Partner with eCommerce, Creative, and UX teams to ensure high‑impact, conversion‑driven layouts.
• Continuously optimize content based on performance, seasonality, launches, and commercial priorities.
• Ensure consistency of tone of voice, visual standards, and storytelling across all DTC touchpoints.
• Independently manage the Amazon and Client’s key online retailers' properties with complete autonomy and provide content expertise.
• Develops & executes content strategies and campaigns aligned with brand objectives, target audience and channel specificities.
• Demonstrates exceptional expertise in tailoring content to meet the unique needs of Amazon and business goals & priorities.
• Manages & briefs content/SEO vendors enabling X-brand learnings for higher efficiency.
• Explore, identify, and recommend emerging platforms to foster innovation.
• Organize frequent catch ups with the cross-functional teams to collect, review, and upload digital content to Amazon properties, adhering to brand guidelines and specifications.
• Partner with the brand teams to get the right content for Client’s digital channels product pages and Brand stores that drive higher conversion rates & user engagement.
• Ensure accuracy, completeness, and proper formatting of all uploaded content, including text, images, videos, and product information.
• Implement in-platform SEO techniques to optimize content visibility and searchability within retailer platforms.
• Define & advise on relevant keywords, meta descriptions, and other SEO best practices to enhance content discoverability.
• Understands the digital content ecosystem and is able to work on the retail/Brand sites/DTC platforms.
• Work with the wider content team to populate the high-level content calendar and provide visibility to internal stakeholders in terms of content updates on Amazon and Client’s Digital channels.
• Conduct regular audits to ensure content quality, consistency, and adherence to brand messaging and standards.
• Identify and rectify any errors, inconsistencies, or discrepancies in uploaded content.
• Track and analyze content performance metrics, comparing the impact before and after content updates.
• Use data insights to report regularly on content effectiveness, engagement levels, and conversion rates.
• Stay abreast of the latest developments in content marketing at retail & project management tools.

Experience/Technical Skills

• University degree (Economics, Business, Marketing or equivalent)
• 1+ years’ experience in digital content marketing
• Proven experience in successfully managing content projects
• Strong understanding and experience of B2C channels, especially Amazon, DTC, retail platforms, and Shopify
• Minimum 1 year of hands-on experience working on Amazon B2C/retail content
• Experience creating and managing content briefs
• Good understanding of how retail content works across multiple digital channels
• Strong working knowledge of SEO
• UX/UI knowledge is beneficial
• Exposure to the EMEA region and familiarity with diverse markets and cultures is beneficial
• Project management skills in a matrix organization are a plus
• Familiarity with creative platforms such as Figma is a plus
• Strong MS Office knowledge
• Fluent in English (spoken and written) – C1 minimum
• Any other European language is an asset

Competencies

• Results Orientation
• Collaboration / Teamwork
• Problem Solving and Decision Making
• Strong Communication Skills
• Functional / Technical Expertise
• Stakeholder Management
• Attention to Detail
• Adaptability and Continuous Improvement

What we offer:

• Competitive salary
• Remote working model, with the ability to travel to the office at your own expense during client visits
• Standard working hours (Monday–Friday; bank holidays off)
• Monthly transportation/internet allowance in addition to the base salary
• Bonus for important life events
• Additional medical plan: health and dental care
• Life and Disability insurance
• Sport Card (co-financed by the employer)
• Discounts on various goods and services
• 5 additional days for educational purposes

Please note that this opening is available for applicants from Bulgaria only.