CallCenterNinjaRole Overview
We are seeking a detail-oriented and commercially minded Copywriter to support regional and market-level content production across e-commerce, campaign, and digital touchpoints. This role operates within a structured Creative Operations model and collaborates closely with Creative, Content QA, and Channel teams to ensure content accuracy, clarity, and brand consistency at scale.
Key Responsibilities
1. Creative Writing + Localization Efforts
- Develop key messaging and campaign concepts tailored to campaign thematic and objectives.
- Adapt and localize content from English into the local/native language while preserving brand tone, intent, and campaign messaging.
- Optimize copy for cultural relevance, platform requirements, and e-commerce best practices.
- Ensure linguistic accuracy, grammar, and consistency across all assets.
2. Campaign & Sales Copywriting
- Develop copy based on campaign thematics, sales mechanics, promotions, bundles, and GWP strategies.
- Write concise, conversion-focused copy for websites, web banners, paid media, and marketplace assets.
- Align copy with visual hierarchy and campaign intent.
3. Content Adaptation & Formatting
- Adapt master copy into multiple formats, lengths, and layouts based on channel requirements.
- Ensure copy fits design layouts without truncation or forced line breaks.
- Collaborate with designers to optimise readability and visual flow.
4. Content Quality & Accuracy Checks
- Conduct self and peer reviews to ensure spelling, grammar, pricing, claims, and promotional accuracy.
- Ensure compliance with brand guidelines and communication frameworks.
- Support Content QA feedback cycles and revisions.
5. AI Translation & Copy Enablement
- Support development and refinement of AI-assisted translation and copy tools.
- Train AI outputs using high-quality reference translations, glossaries, and tone guides.
- Review and validate AI-generated content to ensure brand accuracy and cultural nuance.
- Define best practices and SOPs for human-in-the-loop AI workflows.
- Track AI error patterns and provide insights for continuous improvement.
6. SEO Meta Writing (nice-to-have)
- Create SEO optimized meta tags for e-commerce, brand websites, and blog content based on keyword strategy and search volume insights.
- Adapt and localize branded content, such as FAQs and editorial content, by naturally incorporating high performing search keywords to support SEO visibility and organic traffic growth.
- Support SEO and QA keyword validation processes with a basic understanding of SEO principles, search performance data, and content optimization best practices.
Key Stakeholders
- Creative Team (Art Directors, Designers)
- Content QA Specialists
- Campaign & Commercial Teams
- Channel / Web Setup Teams
Required Skills & Experience
- 2–5 years of copywriting experience (commerce or digital preferred)
- Strong command of English and at least one (related) local/native language
- Experience writing for websites, marketplaces, or campaign assets
- Knowledge within the FMCG/Beauty industry
- High attention to detail and strong proofreading skills
- Ability to manage multiple tasks and deadlines in a fast-paced environment
Additional Requirements
- Experience with regional or multi-market content
- Familiarity with beauty, FMCG, or retail brands
- Exposure to AI translation tools, CAT tools, or prompt refinement workflows